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Integration

HubSpot Integration

Connect claims operations to your marketing and sales platform. HubSpot manages marketing campaigns, sales pipeline, and client communication. Regure manages claims and policy documents.

HubSpot for marketing and sales. Regure for claims operations.

HubSpot is the leading all-in-one marketing, sales, and service platform for growing businesses. Insurance agencies, MGAs, and InsurTech startups use HubSpot to manage lead pipelines, automate marketing campaigns, track client interactions, and run inbound sales processes.

But HubSpot wasn't designed for insurance claims operations — document automation, FNOL workflows, adjuster collaboration, or regulatory compliance for claims files. Most agencies using HubSpot track basic claim information in custom objects or notes, but claims workflows, documents, and team collaboration happen outside HubSpot in email threads and spreadsheets.

Regure provides API-ready integration with HubSpot to sync contacts, companies, and claim activities between systems. Contacts and companies sync from HubSpot to Regure for automatic claimant matching. Claim activities and documents log back to HubSpot contact timelines so your sales and marketing teams have complete customer visibility — leads, policies, claims, and all interactions in one platform.

Your operations team uses Regure for specialized insurance workflows and document automation. Your sales and marketing teams use HubSpot with complete claim history visible in contact records. One unified view of the customer lifecycle from lead to policyholder to claimant.

Private AppHubSpot Private App with OAuth 2.0 authentication
Activity LoggingClaim events log to HubSpot contact timeline automatically
Workflow TriggersTrigger HubSpot marketing workflows from claim events in Regure

What syncs between Regure and HubSpot

HubSpot remains your source of truth for leads and customer relationships. Regure becomes your source of truth for claims and policy operations.

From HubSpot to Regure

  • Contacts (name, email, phone, address, lifecycle stage)
  • Companies (company name, industry, account tier, owner)
  • Deals (opportunities, renewal pipeline, cross-sell prospects)
  • Custom properties (lead source, customer segment, communication preferences)
  • Contact lifecycle stage (lead, MQL, SQL, customer, evangelist)

When a claim is reported to Regure, the system searches HubSpot for matching contacts and companies based on email or phone. Contact details pre-populate the claim record automatically. Lifecycle stage and account tier from HubSpot can influence claim assignment rules in Regure (e.g., VIP customers route to senior adjusters).

From Regure to HubSpot

  • Claim activities (logged to HubSpot contact timeline with timestamps)
  • Claim status updates (FNOL received, claim approved, settlement issued)
  • Document upload events (policy documents received, photos uploaded)
  • Communication events (messages sent to client, adjuster notes)
  • Custom claim properties (claim number, loss date, settlement amount, claim type)

All claim activities log to HubSpot contact timelines automatically. Sales reps see complete interaction history when reviewing contact records for renewals. Claim data can trigger HubSpot workflows — for example, when a claim closes, trigger a CSAT survey or renewal campaign. Claim metrics populate custom properties for reporting in HubSpot.

How to connect Regure to HubSpot

Regure's implementation team configures the HubSpot Private App. Your HubSpot admin provides credentials and approves property mappings.

1

Private App Authentication

Your HubSpot administrator creates a Private App in HubSpot with API access permissions for Contacts, Companies, and custom objects. Regure authenticates via OAuth 2.0 with token refresh for continuous access. No HubSpot code or custom development required.

2

Contact & Company Sync

Configure which HubSpot contacts and companies sync to Regure. Most deployments sync all contacts or filter by lifecycle stage (customers only). Sync frequency is configurable (real-time, hourly, daily). Contact properties map to Regure claimant fields for automatic data population.

3

Activity Logging

Configure which Regure claim events log to HubSpot contact timelines. Common events: claim created, FNOL submitted, documents uploaded, status changed, settlement issued. Activities appear on HubSpot contact records with timestamps and details. Custom activity types can be created for specific claim milestones.

4

Testing & Go-Live

Test in HubSpot sandbox or with a test contact list. Create test claims in Regure, verify contact data pre-populates correctly, confirm activities log to HubSpot timelines. Validate custom properties sync correctly. Production rollout after UAT approval. Monitor sync health via Regure dashboard.

How insurance agencies use Regure with HubSpot

Three deployment patterns for agencies and MGAs using HubSpot for marketing and sales.

Client Lifecycle View

Sales and marketing teams see complete client history in HubSpot — from lead to policyholder to claimant. When a lead converts to a customer and buys a policy, that policy data logs to HubSpot. When the customer files a claim, claim activities appear on the contact timeline alongside sales and marketing interactions.

Account managers reviewing renewals see all policies and claims for each contact. High claim frequency influences renewal pricing discussions. Positive claim experiences (fast settlement, great service) inform upsell and cross-sell strategies. Complete customer journey visibility in one platform.

Give sales and marketing teams complete customer lifecycle visibility

Renewal Pipeline Management

Claims history influences renewal sales process. HubSpot workflows trigger renewal campaigns based on claim data from Regure. For example, trigger a renewal outreach workflow 60 days before policy expiration, but adjust messaging based on recent claim experience (no claims vs. multiple claims vs. one large claim).

Sales reps preparing for renewal calls see claim history in HubSpot contact records. Discuss claim experience during renewal conversations. Address concerns about coverage gaps revealed by recent claims. Use positive claim outcomes as retention talking points.

Improve renewal retention with claims-informed sales conversations

Automated Client Communication

Trigger HubSpot marketing workflows from claim events in Regure. When a claim is filed, trigger a welcome email explaining the claims process. When a claim is approved, send a satisfaction survey. When a claim closes, trigger a renewal campaign or request a referral.

HubSpot's email automation and templates handle client communication while Regure handles claim operations. Marketing teams manage email content and branding in HubSpot. Operations teams focus on claims processing in Regure. Claim data syncs automatically to trigger the right communications at the right time.

Automate claim-triggered marketing campaigns and client outreach

Common questions about the HubSpot integration

Do we need HubSpot CRM to use this integration?

Yes, at minimum. The integration requires access to HubSpot's CRM features (Contacts and Companies). HubSpot's free CRM includes these features. If you want to trigger HubSpot workflows from claim events, you'll need HubSpot Marketing Hub (Starter, Professional, or Enterprise). The integration works with all HubSpot tiers.

What HubSpot tiers are supported?

All HubSpot tiers are supported — Free CRM, Starter, Professional, and Enterprise. Basic sync (contacts, companies, activity logging) works with Free CRM. Workflow automation (trigger HubSpot workflows from claim events) requires Marketing Hub Professional or Enterprise. Custom objects require Professional or Enterprise tier.

Can we trigger HubSpot workflows from claim events in Regure?

Yes. Regure sends claim events to HubSpot via webhooks. HubSpot workflows can subscribe to these events and trigger automated actions (send email, create task, update deal stage, assign contact owner). For example, when a claim is settled in Regure, trigger a HubSpot workflow to send a CSAT survey and update the contact's lifecycle stage.

How does this work with HubSpot's Service Hub for customer support?

Claim activities from Regure log to contact timelines, visible to Service Hub users. Service reps handling customer support tickets see claim history without leaving HubSpot. Tickets in Service Hub can link to related claims (via custom associations). Service Hub reports can include claim data for unified customer service analytics.

Where Regure adds capability

Five things HubSpot was never built to do

HubSpot handles Contact management, Marketing automation, Deal pipelines and does it well. These are the workflows that fall outside that scope — the ones that end up in inboxes and spreadsheets beside it. Regure runs them against the same book, or runs the whole operation where you would rather not keep two systems.

  1. AI Subrogation Detection Agent

    The gap. Adjusters handling high claim volumes miss subrogation opportunities because manual review of every police report, incident narrative, and medical record for third-party fault indicators is impossible at scale. Industry estimates suggest 10-15% of subrogation opportunities are not pursued due to identification failures.

    What Regure does. Regure's AI reads every incoming claim document — police reports, FNOL narratives, witness statements, and incident photos — and flags subrogation indicators automatically. The agent identifies third-party involvement, potential product liability, and Workers' Comp employer negligence, routing identified opportunities to the subrogation unit with supporting evidence.

    ReadsPolice reportFNOL narrativeMedical examination reportContractor inspection reportWitness statements
  2. AI Fraud Triage Agent

    The gap. Claims fraud costs the US insurance industry $80B annually. SIU teams cannot review every claim — manual referral rates of 1-3% mean the majority of fraudulent claims are paid without investigation. Document-level fraud signals (staged accident indicators, provider billing anomalies, claim inflation patterns) are invisible without AI analysis.

    What Regure does. Regure analyzes every claim document against a fraud signal library: medical provider billing history, accident scenario consistency, claimant claim frequency, contractor pricing benchmarks, and document metadata anomalies. Claims exceeding configurable risk thresholds are automatically routed to SIU with an evidence package.

    ReadsCMS-1500UB-04Police reportContractor invoiceFNOLIME report
  3. Compliance Automation

    The gap. Core insurance platforms generate transaction records but not the structured evidence that regulators require. FCA Consumer Duty evidence, DORA ICT incident logs, SAMA Cyber Framework controls, and US state market conduct examination responses require additional compilation effort that falls on compliance teams.

    What Regure does. Regure sits between the core system's transaction data and the regulator's evidence requirements. Every document processed and decision made is automatically logged with cryptographic tamper-evidence. Regure generates structured evidence packages — FCA Consumer Duty outcome reports, DORA incident response logs, state examination responses — from operational data, eliminating manual compilation.

    ReadsClaims decision recordsCustomer communication logsFNOL to settlement timelinePricing justification documentsRegulatory correspondence
  4. Renewal Intelligence

    The gap. Renewal teams in core systems see transaction history but lack the unstructured signal in claim narratives, broker communications, and loss survey reports that predict renewal outcomes. At-risk accounts are identified too late — typically at the 30-day mark when competitors have already presented alternatives.

    What Regure does. Regure enriches core system renewal data with signals extracted from document workflows: claim frequency patterns, broker communication sentiment, loss control recommendation compliance, and market submission activity. Accounts with early deterioration signals are flagged 90+ days out for proactive retention actions.

    ReadsLoss run reportsLoss control surveyRenewal applicationBroker correspondenceClaims development reports
  5. Claims Leakage Prevention

    The gap. Claims leakage — overpayment, coverage misapplication, missed recoveries, and process failures — costs insurers 4-10% of total claims spend. Core systems track payments but can't identify where and why leakage occurs across the document-heavy claims process.

    What Regure does. Regure monitors every document touchpoint in the claims lifecycle against carrier-specific leakage indicators: contractor invoice vs. benchmark pricing, medical billing code consistency, reserve adequacy vs. document evidence, settlement authority adherence, and subrogation opportunity compliance. Leakage alerts are surfaced in real-time to supervisors.

    ReadsContractor invoiceProperty damage estimateMedical bills (CMS-1500, UB-04)Reserve documentationSettlement authorization

How the connection to HubSpot is actually configured is decided in implementation against the version you run — see how configuration works. For the document machinery underneath all five, see document processing.

Ready to connect claims operations to HubSpot?

Book a demo with your HubSpot account. We'll show you contact sync, activity logging, and workflow automation in action.

Book a working session